What is SEO and how does it work

What is SEO and how does it work

Do you know how the websites are ranked in the search engine results page?
This process is called SEO. Don’t know what it is?
Continue reading.

What is SEO and how does it work

SEO stands for Search Engine Optimization. It basically means to optimize your website and get organic (unpaid) traffic from the search engine results page. In other words, SEO makes some certain changes in your website so that it becomes more attractive to a search engine. It is done because people want their website in top of the search result page.

In SEO, search engines visit many websites so that it can deliver more relevant results to those who are looking for a certain topic (keyword). Similarly, the search engines scan the website for its navigation and readability, which rewards the user-friendly sites with higher rankings in the search engine result page.

Factors that impact SEO

There are many factors that affect the SERP (Search Engine Result Page). These are

1. Content:

Content is very effective in attracting search engine and getting your website in top ranking on search engine result page. If you have more quality content on your site then your pages will more likely to be ranked on search engine results page.

That’s why it is important to have engaging and interesting content on your website to get more visitors and to get higher ranking in SERP. Try adding keywords as they are helpful too.

2. On page SEO:

These are the factors that happen on your website and on which you have control. This means that you can improve these factors to get the best results in SEO. These factors are

Title Tag:
The title tag on your website tells the search engine about what your website is. Its limit is 70 characters or less, and it must contain the keyword that focuses on your content.

Meta description:
It is a description on your website that tells the search engine more about your website. It is also helpful for humans as they can better understand what the page is about. Finally, this description should include your keyword and enough details to tell the reader about your content.

Subheadings:
Subheadings help visitors to read your content easily and it can also improve your SEO. Use H1, H2, and H3 tags to help search engines better understand what your content is about.

Internal links:
Internal links and hyperlinks to other content on your page can help you in SEO of your site. That’s why it is important to build these links on your page.

Image name and Alt tags:
If you are using images on your page or content, then it is necessary to insert keywords in the image name and alt tags. It is because it will help users find those images only which are related to the certain keywords that they are searching.

3. Off-page SEO:

These are the factors on which you don’t have direct control, but still, you can work on these factors to get SEO results in your favour. These are

Backlinks:
It is one of the most popular ways to build off page SEO, but here you should be careful because spamming sites can misuse your link and can get your site banned from the search engines.

Instead, you can try to build a good relationship with other bloggers or your fans who write good content. So, they will link back your site on their website.

Social media:
Another important point is Social signals, such as likes and shares. The more quality content you write and publish, the more your page will be shared and this can help you improve your off page SEO.


Writer: Mr Kaushal Vijay Singh Chauhan