What is Online Reputation Management?

What is Online Reputation Management?
Online Reputation Management (ORM) states control of the online conversation. To find the right materials by using techniques and strategies on the internet. It is the practice  to develop new strategies that shape or influence the public perception of an organisation on Internet. It helps to increase the public opinion of their products and services of a business.


ORM also known as Search Engine Reputation Management (SERM), or Internet Reputation Management. In online a set of specific methods used to influence the customers positively about a company, brand, an individual or other entity.


it purpose is to increase a strong and positive foundation for a an individual or a company. It seeks to influence visibility, improve emotional attachment, decelerate negative opinion, remove unnecessary content and attract content.


it can build a extended website to distribute content, video, images or other elements on projects and also analysis use of social media to determine a company’s position before. Influence your reputation on social media platform like Facebook, Twitter to get engage in products.


In present Online Reputation Managers use social media to achieve goals to  Having sentiment, content strategy, Negotiation, SEO(Search Engine Optimisation), maintain legal tools and outreach public relations. it is to manage their clients reputation goals.

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