“If you want to grow, you need to get over any fear you may have of making mistakes” – John C. Maxwell
In short, Search Engine Optimisation (SEO) is a set of rules that can be followed by website owners to increase the amount of visitors to their websites by obtaining a high- ranking placement in the search results page of a search engine – including Google, Bing, Yahoo and other search engines.
In this article, we’ll examine top five common SEO mistakes do in website:-
Picking the wrong keywords: one of the most common mistakes in picking keywords is ignoring the preference of search engines and users for long-tag keywords. While you might define your products and service in a certain way, its more essential to understand what words attract your promising customers would use to prefer to them.
It will be good that if you do your background research carefully before you start the growth. Using tools like the Google AdWords KeywordPlanner, Google Trends, Moz Keyword Explorer and SEMrush can help additional in putting your finger on the pulse of trending and adequate keywords.
Not using Logical Analysis to see what converts: SEO isn’t only about massive amounts of free traffic. It’s also about conversion. Many times, lower-traffics are wording will convert better because they are more specific and getting first page rankings for several of them can operate quite a few sales.
So, use an analytics package like KISSmetrics to setup conversion tracking for your keyword phrases and compare them against each other to see what’s producing the best results.
Not using unique title tags and descriptions: This is probably some SEO’s make common mistakes like Having all pages under the same title and making the page titles more than 65 characters in length. despite the priority given by google and Bing, still some websites do not provide unique titles for each page.
Descriptions should be unique, non-keyword packed and attractive to the user. It will increase your click through rate(CTR) and it is more likely to have high conversions as well.
Publishing Non-Original Content: This typical mistake is related to the quality of content. While creating duplicate texts was a common practice back in the today search engines penalise this approach. Duplicate content simply doesn’t work.
Instead of creating duplicate content of other , it’s worth investing in creating your original and meaningful texts.
Consuming more time to load page: Search engines approve websites with fast load times because internet users prefer faster loading times.To protect bounce rate and guarantee search engines don’t punish your site, try to make your website as responsive as possible.
Use benefits of smaller image and media files to load fast. But when quick fixes such as changing images sizes won’t work, your web design team might have to do changes in drawing board.
Author: K Devika
About Author: I believe in my self and I have a faith in my abilities. I have to let people see what I wrote. It will never be perfect, but perfect is overrated.
Pursuing B Com (Hons.), RNB Global University