Generally, we think these two words(customer and client ) have same meaning but in reality they describe a differ meaning. Both of them have different ways of working and dealing. Their meaning is based on their performance and they both perform and represent themselves in a different way so to understand these words better here is a table in which these two are differentiated on the following basis:
BASIS | CUSTOMER | CLIENT |
MEANING | A customer is a person who buys good and services from someone. | A client is one who looks for professional service from someone or a business. |
ENGAGED WITH | Transaction with company. | Fiduciary relation with company. |
LEGAL AGREEMENT | No | Yes |
WHAT THEY GET | Goods, products and services | Services |
COMPANY’S FOCUS | Selling the product by getting higher profit | Serving the service as better as possible |
LONGITIVITY | Less | High |
PERSONAL ATTENTION REQUIRED | Less required | Highly required |
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